twenty-seven

3 ³, the multiplication of 3 numbers, not only symbolizes the leap and accumulation of numbers, but also accurately depicts the glorious years of Weihai Purple Light for 27 years. Each layer of accumulation records its growth and transformation.

Today, Weihai Ziguang turns 27 years old.

The start-up Weihai Ziguang is like a tender bud, thriving in the fertile soil of the big health industry. Today, it is lush with branches and leaves, flourishing with flowers all the way. Over 9800 days and nights, every moment has witnessed its solid steps, and every glory is a trusted witness.

Along the way, Weihai Ziguang has always adhered to the development concept of "three hearts, three wholes, and three actions", with the original intention of "serving the people's health", continuously deepening its cultivation in the field of nutrition and health, and reshaping the value system of "serving society, customers, and employees" with steady and down-to-earth steps to thousands of miles; Through innovation and transformation, we aim to build a path of high-quality development for the entire industry chain.

With a strong sense of national pride and a commitment to public health.

In 1997, Weihai Ziguang set sail in the wave of reform and opening up. Since its establishment, the company has taken "serving the health of the people" as its original mission, committed to creating a comprehensive and scientific health product system for the vast number of people and millions of users, improving the quality of life, and safeguarding the health of the whole nation.

With the continuous deepening of economic globalization, it brings enormous potential and confidence to the development of the big health industry. Weihai Ziguang assessed the situation and carried out industrial restructuring and upgrading. By constructing the Qilu Industrial Park (now relocated), Gushan Industrial Park, Jinaoli Industrial Park, Wendeng Industrial Park, and Hot Spring Industrial Park, the company has further advanced its industrial layout and product structure adjustment. The establishment of Weihai Ziguang Biotechnology Development Co., Ltd., Weihai Ziguang Technology Park Co., Ltd., Weihai Nanbowan Biotechnology Co., Ltd., Weihai Ziguang Jinaoli Co., Ltd., and Weihai Ziguang Youjian Technology Co., Ltd. marks the completion of Weihai Ziguang's large-scale, industrialized, and matrix based health enterprise architecture, and the company's development has entered the fast lane.

In the days of arduous entrepreneurship, the people of Weihai Ziguang carry forward the spirit of unity, cooperation, and hard work, keep up with the pace of the times, and seize development opportunities. Adhere to lean management, take management innovation as the direction, and continuously promote management standardization, normalization, and internationalization. Since 2004, the company has obtained GMP certification for four formulations of health food in one go, and has also obtained 17 domestic and international certifications, providing strong guarantees for the quality of the company's products.

Weihai Ziguang has long adhered to the spirit of craftsmanship and deeply cultivated the field of health. Since its establishment, the company has not only established advanced research and development centers, but also built high standard testing centers, clearly recognizing technological innovation as the core driving force for enterprise development. Over the past 27 years, Weihai Ziguang has successfully developed more than 5000 innovative product formulas. With outstanding research and development capabilities, we have won over 100 national honors, including the first prize of the Natural Resources Science and Technology Award, as well as more than 300 provincial and municipal honors. We have received numerous praises and are highly trusted.

The craftsmanship spirit of Weihai Ziguang is not only reflected in the ultimate pursuit and continuous optimization of technical details, but also deeply reflected in the strict control of product quality. The company adheres to the principle of high standards, selects high-quality raw materials, and implements strict quality control processes, striving to ensure that every product meets the high standards of the market. Weihai Ziguang fully utilizes big data analysis and market research to deeply explore and accurately understand consumer needs, providing tailored health solutions in different life scenarios such as work and study, daily life, and sports and fitness. In the sub fields of gastrointestinal nutrition, weight management, women's health, oral hygiene, etc., Weihai Ziguang, with its differentiated product strategy, brings more nutritional choices to sub healthy groups, night owls, punk health enthusiasts, and consumers who pursue fashion and health.

From 1997 to 2024, Weihai Ziguang has achieved a sublimation from quantity to quality, from factory buildings to equipment, from management to technology... from scratch, from existence to excellence.

The significance of exploration lies in innovation, in exploring more possibilities.

Sharp insight into the market, keeping up with industry trends, and vertically segmenting fields. Weihai Ziguang has deeply laid out seven industries including functional food, health food, special medical and dietary products, medicinal and edible products, figs, leisure seafood, and stem cells, forming a diversified product line covering the entire life cycle of infants, young children, middle-aged and elderly people. From the content and formula of the product to the packaging form and specifications, Weihai Ziguang has undergone strict segmentation and scientific analysis to ensure the precision of nutritional preparation and the diversification of supplementary forms, providing consumers of different age groups with a rich and diverse range of healthy choices.

As of now, Weihai Ziguang has registered more than 1600 product codes, completing the transformation from a single health food production enterprise to a comprehensive nutrition and health food professional service provider. Weihai Ziguang products are marketed in over 60 countries and regions including the United States, the European Union, and Japan, and have established strategic partnerships with well-known domestic and foreign brands. On the basis of collaborative innovation, complementary advantages, technological support, and mutual benefit, Weihai Ziguang has created a manufacturing platform of "China+America" and a global marketing platform of "domestic+foreign" and "online+offline", injecting new vitality into the sustainable development of the enterprise.

From technological innovation to model innovation, from product innovation to service innovation, Weihai Ziguang has always insisted on exploring in various aspects - in the product field, in technology research and development, and in development layout... Every exploration is a transformation, an innovation, and will achieve a better Weihai Ziguang.

Establishing an altruistic mindset to create value and assist in the high-quality development of enterprises.

When the whole society is experiencing unprecedented changes, the health industry has also entered a critical period of upgrading and transformation. As a member of the big health industry, Weihai Ziguang, with its passion and persistence for the health industry, continuously explores cutting-edge technologies and brings more innovative solutions to the industry. From manufacturing to intelligent manufacturing, it lays out the path of digital advancement, proposes the strategic deployment of "intelligent transformation and digital transformation", enhances the new value of the industry, builds a modern production base integrating high-end advanced production equipment, high standard professional production workshops, and intelligent production management system, and undertakes the mission of high-quality development of the big health industry.

On the path of continuous progress, Weihai Ziguang deeply understands that the introduction and cultivation of talents are the inexhaustible driving force for the sustainable development of enterprises. For 27 years, Weihai Ziguang has been striving to enhance the happiness of its employees. Through characteristic team building, employee training and other practical activities, help employees acquire vocational skills and improve their professional ethics. Persistently instilling a learning spirit in every member of the Ziguang family, creating a good competitive atmosphere through "various themed sharing and PK", and encouraging employees to establish a growth mindset, so that they can move forward together regardless of whether they are in the "front wave" or the "back wave".

Weihai Ziguang creates its own sense of ceremony during every festival, bringing everyone a pleasant work experience; There is a tourism culture, using passion to travel to the mountains and seas of the world; There is a conference culture that allows everyone to have heart to heart talks and review the path of growth and progress together; Compassionate condolences, fund subsidies, accompany every important moment of Ziguang people; Annual gathering, bringing glory and warmth to family Weihai Ziguang strives to create a positive and constructive cultural atmosphere, leading everyone to "happy work and life". Strive to create three major values for employees: continuous income growth, gradual enhancement of abilities, and continuous improvement of happiness.

Weihai Ziguang has been steadfastly pursuing the path of "value creation" and adhering to long-term principles for 27 years. Proactively pursuing social innovation and social value. In the process of enterprise development, we are enthusiastic about public welfare, closely integrating the main business of the enterprise with social needs. While the business is developing rapidly, we actively participate in public welfare activities, guided by the core values of the enterprise, and actively participate in social public welfare and charity activities, such as poverty alleviation, disaster relief, and disability assistance. Over the past 27 years, we have invested nearly 6 million yuan in donations and materials for public welfare undertakings, demonstrating our responsibility and dedication through practical actions.

Weihai Ziguang always guides every employee to be an "altruistic" person, paying attention to others, society, and public welfare.

Standing at a brand new starting point, Weihai Ziguang upholds the spirit of courage and perseverance, firmly guided by the development concept of "three hearts, three wholes, and three actions", and strives to promote the enterprise to move towards higher levels and high-quality development. Looking ahead to the future, Weihai Ziguang will deeply cultivate the fertile soil of the big health industry, broaden its business boundaries, continuously meet consumer needs, actively fulfill social responsibilities, convey positive energy, and warm people's hearts.

Twenty seven years of ups and downs, Weihai Ziguang never forgets its original intention; After 27 years of hard work and deep cultivation, Weihai Ziguang's footsteps are resolute; Twenty seven years of upholding integrity and innovation, Weihai Ziguang sets sail and competes. Everything in the past is just a prologue. On the journey of the future, let us work together with fearless courage and firm perseverance to write even more brilliant chapters!