On February 25th, Weihai Ziguang was awarded the honorary title of "Star Excellent Enterprise · Model Role Model" for its positive contributions in the fields of industrial deepening, regional economic driving, and rural revitalization.

Since its establishment in 1997, Weihai Ziguang has always focused on the big health industry, achieving leapfrog development by building a full industry chain system of "research and development production sales". In 2019, the company adhered to the principle of high-quality development, implemented intelligent transformation and upgrading, and built a 20000 square meter intelligent workshop, covering more than 40 production lines such as solid preparations, soft capsules, water agents, powders, and soft candies, achieving automated production processes; Relying on strong scientific research capabilities, the company has established and passed provincial-level engineering technology research centers, Shandong Province key research and development centers, and CNAS national certification and testing centers. Through the dual wheel drive of industrial upgrading and technological innovation, Weihai Ziguang has achieved high-quality development while continuously injecting innovative momentum into regional economic transformation and upgrading.

As a key leading enterprise in agricultural industrialization, Weihai Ziguang has always created an agricultural assistance model of "industrial hematopoiesis+employment assistance": based on industrialization, on the basis of food, alcohol and other fields, with strong scientific research capabilities, it has released innovation potential, developed more than 20 categories and more than 100 products such as fig wine, fig tea, fig enzyme, fig beverage, etc., extending the nutritional value of figs, and vigorously developing the NFC juice industry for all fruits, contributing to the comprehensive utilization of fruits and vegetables in the region;

Strengthen intellectual assistance, establish a 15000 square meter temperature control experimental base, introduce leading talents in fig cultivation, focus on improving the level of technology supply, promote the introduction of new varieties, technologies, and knowledge of fig cultivation into the fields, provide a long-term technical service consulting platform for fruit farmers, and promote their production and income increase;

While fully leveraging its industrial advantages, Weihai Ziguang has introduced factors such as capital, talent, and technology into rural areas, actively absorbing employment, driving surplus labor, and supporting the stable happiness of fruit farmers with employment opportunities at their doorstep.

In the new era, Weihai Ziguang vigorously develops new quality productivity and deeply integrates into the process of high-quality development: investing in the construction of intelligent industrial parks, planning and layout seven major industrial sectors, and creating more than 1000 job opportunities; Government enterprise collaboration to create a national level postdoctoral research workstation innovation platform for industry university research, promoting the transformation of agricultural scientific and technological achievements; Deeply participate in the revitalization of characteristic industries, establish the Weihai Fig Technology Association, create a 3000 square meter fig themed museum, and promote the development of Weihai geographical indication product brand construction. As stated in the award speech, "Weihai Ziguang has always been committed to innovation driven and practical spirit to assist in the high-quality development of regional economy.

Looking ahead to the future, Weihai Ziguang will deepen and refine its industry with a more firm belief and pragmatic style, so that the achievements of industrial development can benefit more rural people's livelihoods and continue to contribute to the high-quality development of the local economy.