About Us

WEIHAIZIGUANG

27 YEARS OF INHERITANCE
|| ABOUT US

WEIHAI ZIGUANG

Weihai Ziguang was founded in 1997 and is located in Weihai, Shandong, which is the most beautiful coastal city for human habitation; Since its establishment, the company has always adhered to the business principle of talent first and integrity. The company currently has more than 1200 employees and has five major industrial parks and two basic centers; With a registered capital of 200 million yuan and an annual production capacity exceeding 6 billion yuan, it has become a leading enterprise in the health industry in Weihai City and Shandong Province.

Since its establishment, the company has been deeply involved in the health product industry, with quality as the foundation and technology as the soul. After years of dedicated development, it has gradually established its advantageous position in production, research and development, and sales within the industry; At the same time, relying on the strong research and development capabilities of the company, we vigorously develop multiple health categories such as functional foods, special medical meals, and medicinal and food products with the same origin. Adhering to the principle of "producing one generation, researching and developing one generation, and establishing one generation", we steadily carry out product layout. Currently, we have 656 types of health brand and registered products, as well as 402 other health food brands. Become one of the comprehensive, safe, reliable, and trustworthy manufacturers of health and functional foods.

  • 70+

    Doctoral and master‘s research and development personnel

  • 60y

    annual production capacity

  • 30000

    GMP workshop area

  • 1000+

    Product Document Number

  • 5000+

    Formula storage

ZIGUANGYOUJIAN

Inheriting the high-quality assets and key core businesses developed by Weihai Ziguang for 27 years

Ziguang Youjian is committed to providing special dietary foods and precise health solutions for specific populations. Relying on the company's strong research and development capabilities, we continuously integrate industry professional resources, and firmly adhere to the path of independent innovation. We continue to make efforts in the development of pharmaceutical and food homologous series products, the upgrading and iteration of dietary nutrition package series products, and in-depth research on sports nutrition series products. We strive to break through 1 billion yuan in sales within five years and become a well-known leading enterprise in the special dietary food industry.

Chairman's speech

CHAIRMAN OF WEIHAI ZIGUANG

Dear ladies and gentlemen, and friends from all walks of society:

Weihai Ziguang Group has followed the development of the times, rooted in the vast fertile soil of the market economy, and successfully achieved 25 years of rapid growth and brilliant development. Thanks to the correct leadership of the Party, the rapid development of the industry, and the care and support of friends from all walks of life, we have achieved a modern high-tech enterprise with strength, responsibility, responsibility, and competitiveness.

As a participant in the big health industry, Weihai Ziguang Group adheres to the path of innovative development, practices the mission of "focusing on the health industry and specializing in Chinese health products", serves the public health industry, creates a diversified health industry chain, provides consumers with high-quality and reliable diversified health products, and effectively realizes the use of our products and responsibilities to meet consumer health needs and solve human health problems.

|| WEIHAI ZIGUANG

Corporate Culture

Corporate VisionENTERPRISE VISION

To become the top brand of Chinese health products, achieving sales revenue of over 10 billion yuan

enterprise spiritENTERPRISE VISION

Realistic, pragmatic, down-to-earth, and practical

Corporate missionENTERPRISE VISION

Specializing in producing Chinese health products and focusing on the health industry

Corporate PurposeENTERPRISE VISION

Satisfy consumer needs and solve consumer confusion with our products and responsibilities

PhilosophyENTERPRISE VISION

Adhere to the agreement and exchange results

Core valuesENTERPRISE VISION

For society (assuming social responsibility and being an ethical enterprise)

To meet customer needs and achieve win-win outcomes

For employees (respect employees, achieve employees)

Product standardsENTERPRISE VISION

1、Compliance:Ensure that the product meets 100% quality standards;

2、Effect:Ensure customer satisfaction with the medication effect;

3、Price:Accurate price positioning, achieving good quality and affordable prices;

4、Positioning:Segmenting the audience and precise positioning;

5、Differentiation:Seeking breakthroughs and addressing consumer pain points;

6、Dosage form:Ensure the convenience of product use;

7、Appearance:Ensure that consumers have a sustained desire to purchase;

8、Experience:Continuous improvement and iterative upgrading of products.

Job standardsENTERPRISE VISION

1. All staff should have a sense of crisis;

2. All staff should have cost awareness;

3. All staff should have a heart of awe;

3. All staff should have a heart of awe;

5. Professional requirements for all staff: work in one field, love one field, and specialize in one field;

6. Work atmosphere: Humble and courteous, honest and friendly, civilized and harmonious.

Product quality standardsENTERPRISE VISION

1. Zero defects;

2. Zero tolerance.

User satisfaction standardsENTERPRISE VISION

All staff are customer-centric, achieving 100% customer satisfaction with product quality, efficacy, and after-sales service.

Development history

Development history

Weihai Ziguang was founded in 1997 and is located in Weihai, Shandong, which is the most beautiful coastal city for human habitation; Since its establishment, the company has always adhered to the business principle of talent first and integrity. The company currently has more than 1200 employees and has five major industrial parks and two basic centers; With a registered capital of 200 million yuan and an annual production capacity exceeding 6 billion yuan, it has become a leading enterprise in the health industry in Weihai City and Shandong Province.

|| Theme Park

Theme Park

Weihai Ziguang Gushan Industrial Par
Weihai Ziguang Gushan Industrial Par

Fig Industry Research Base

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Weihai Ziguang Jinaoli Industrial Pa
Weihai Ziguang Jinaoli Industrial Pa

Health and leisure food deep processing base

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Weihai Ziguang Hot Spring Industrial
Weihai Ziguang Hot Spring Industrial

Global Health and Wellness Industry Base

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Weihai Ziguang Wendeng Industrial Pa
Weihai Ziguang Wendeng Industrial Pa

Professional Fine Chemical Industry Base

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Weihai Ziguang Technology Intelligen
Weihai Ziguang Technology Intelligen

The entire series of intelligent health product industry bases

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Honorary qualifications

WEIHAI ZIGUANG
企业荣誉
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企业专利
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|| WEIHAI ZIGUANG

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