On August 27, a grand event focusing on the release of Weihai FIG brand and the docking of production and marketing was held in Shanghai Agricultural Products Center Wholesale Market (Shangnong Batch). Guided by the in-depth industry promotion, the event integrates the stunning release of brand logos and advertising slogans, the on-site signing of strategic projects and real-time live broadcasting connections to build an exhibition and sales platform that is both immersive experience and open communication. Weihai Ziguang, as the president of the FIG Technology Association, was honored to be invited to participate in the event.

At the event, the Weihai FIG brand logo and advertising slogan "mountains and seas are long, sacred fruits are not flowers" were officially released, which not only shows the unique natural charm of Weihai FIG, but also contains profound cultural heritage. When Zhang Hui, secretary of the Party Group and director of Weihai Agricultural and Rural Bureau, warmly promoted Weihai FIG industry, he deeply expounded the forward-looking strategic layout of the industry in the "deep integration and development of one, two and three production", and emphasized the firm pace and broad prospects on the road of scale, standardization and branding.

Weihai Ziguang, as the president of the FIG Technology Association, has been deeply engaged in the FIG industry for a long time, and has won the wide recognition of the market and the deep love of consumers with its ingenious product development and the pursuit of excellence in quality. The event, Weihai Purple light carefully prepared, with wine, tea, honeysuckle herbal tea, enzyme drink four series, a total of more than 30 kinds of high-end boutique shock display, so that participants fully appreciate the infinite charm of figs.

Since 2010, Weihai Ziguang has actively responded to the great call of the national rural revitalization strategy, with a forward-looking strategic vision and profound industry accumulation, the depth of the layout in the FIG industry field. The company has completed the construction of the whole industry chain from the first production scientific research and cultivation base to the second production processing production line, and then to the third production theme exhibition hall and characteristic cultural tourism, and built a figs industry ecosystem integrating scientific research, production, display and culture.

Today, Weihai Ziguang has 15,000 square meters of FIG temperature control experimental base, more than 20,000 square meters of standardized production workshop and more than 3,000 square meters of FIG theme museum, with an annual production and processing capacity of more than 1,000 tons, and relying on strong research and development strength and continuous technological innovation, and continue to extend the FIG ecological industry chain. It has successfully developed seven categories of FIG wine, FIG tea, dried FIG, FIG jam, FIG drink, FIG functional food and more than 120 high-end products, and successfully realized the gorgeous transformation and leapfrog development from "small fruit" to "big industry".

Facing the future, Weihai Purple Light will uphold the original intention, rooted in fertile soil, empower agriculture with science and technology, lead development with brands, promote the continuous upgrading and high-quality development of FIG industry with more firm faith, more pragmatic style, and more innovative thinking, and contribute more wisdom and strength to the vigorous development of rural revitalization.