Love in Ziguang - Rural Revitalisation | Mr. Li Niting, Chairman of Weihai Ziguang, was awarded the "2023 Weihai Outstanding Rural Revitalisation Chief Expert".

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    Gushan mountain, which is China's geographical indications of fig characteristics of the town. Every year in the spring and autumn seasons, Weihai's unique fig varieties of green skin one fruit are everywhere, full of fragrance, which are rich in polysaccharides and amino acids. The fruit is soft, fruity, nutritious, but the storage, transportation of the fruit has become a big problem. And how to make the figs get out of  Weihai to the whole world has become a issue in front of everyone ......


Revitalisation of the countryside, helping farmers and benefiting the people with an unswerving commitment



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    In order to solve the problem of going out of Weihai figs, in 2010, under the guidance and leadership of Weihai city, district and town governments, Li Niting, the chairman of Weihai Ziguang Science and Technology Park Co., Ltd. has led the enterprise to devote to the deep development of fig industry. The company has built a temperature-controlled experimental base of more than 10,000 square feet, a standardised fig production workshop of more than 20,000 square feet, developed and listed more than 50 varieties of figs in 13 categories, including fig wine, fig tea, fig jam, fig pulp, fig drinks, etc. The company processes more than 1,000 tonnes of figs every year, and has driven more than 5,000 farmers around to increase their production and income.


Attracting talents and gathering wisdom to empower industrial upgrading



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    Weihai Ziguang is aware of the need to achieve fig industry upgrading continuous scientific research and practice exploration, improvement to enhance the quality of fruit plants. We corporate with the National Academy of Forestry, Academy of Agricultural Sciences, Shandong Academy of Forestry, Academy of Agricultural Sciences, Fruit Tree Research Institute and other 17 scientific research institutes and more than 20 colleges and universities, we also hire the Taishan Professor Sun Lei and 30 experts. In 2021, Weihai Ziguang Fig Breeding and Deep Processing Technology Innovation Centre was officially established. By the end of 2023, Weihai Ziguang Fig Research Base have cultivated more than 63 kinds of figs, and become a leading and world-class fig research and cultivation base in China, providing the foundation for the upgrading of the industry.


Going Overseas, Weihai Figs impress the World




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    "Good quality, renowned globally, good fruit, impress the world", in the design and creation of product series, Weihai Ziguang always adhere to the standardisation, normalisation and specialisation, based on China, facing the world, through the global business layout to complete the cultural output, in 2017, the joint industry of 8 institutions, more than 40 enterprises approved by the government to jointly establish the Weihai Fig Technology Association, the first time the fig standardisation standard is written into the statute, in 2022 , the first national fig theme museum officially opened to welcome guests, from the planting history to the seedling strain category, from the industrial layout to the finished product display, the holy fruit culture glittering ......


    In 2023, Weihai Ziguang fig series officially landed in South Korea, laying out the global, and co-operated with a number of well-known local enterprises in South Korea, jointly launching locally welcomed fig series products, which were highly sought after and continuously reported by famous media, gaining a good reputation overseas.



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    Weihai Ziguang is unswerving on the road of rural revitalisation, always adhering to scientific research empowerment, adhering to the globalisation layout, reverence, continuous innovation, and industry colleagues do a good job of the small fruits for the well-being of the countryside and for the health benefits, so that the figs will contribute a greater strength in the new period for quality and healthy life.


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