With the tide of reform surging, the purple light of Weihai surged up. Following the strong rhythm of reform and opening up, it sang all the way and played a heroic and firm colorful movement. During the past 25 years, Weihai Ziguang has recorded this extraordinary 25 years with its unique logo of different dimensions in the process of continuous development, reform and innovation.

      Health is not only the foundation of a person, but also the foundation of a country. As a practitioner of the great health industry, Weihai Ziguang has taken "serving the people's health" as its corporate mission since its establishment in 1997, and is committed to creating a comprehensive and scientific health product system for the masses and thousands of users, improving the quality of life and protecting the health of the whole people. Weihai Ziguang has experienced 25 years of steady development. In the 25 years' time axis, it has taken a sonorous step, raised its head to build a dream, bowed its head to work, and set sail to compete. It has formed a modern large health industry aircraft carrier integrating the scientific research and development, production, sales and services of functional food, food of the same origin as medicine, special medicine and special food, and general food.

     Standing at the forefront of the tide bravely, those who work hard first, and time is the fairest witness. Over the past 25 years, Weihai Ziguang has been committed to the ingenuity and precision of its products. From raw material procurement, the entire supply chain to the end market, it has always put quality control and risk assessment through every link, and has formed a strict quality control system. Users have also given Weihai Ziguang solid trust and good reputation, so that the enterprise brand has been widely praised in terms of safety and reliability.

      In its 25 years of development, Weihai Ziguang has always put scientific and technological innovation at the strategic height of the enterprise to promote and implement, and firmly followed the path of independent innovation. In 2006, Weihai Ziguang set up a research and development center. After 25 years of continuous in-depth research and differential research and development of products, Weihai Ziguang has now mastered leading industry technology and developed a large number of practical technologies, and will be involved in the project development of drug and food homologous series products, the upgrading and iteration of dietary nutrition package series products The in-depth research of sports nutrition series products continues to make efforts. Since 2019, the R&D center has undertaken 8 national and provincial scientific and technological innovation projects, and has obtained 18 national invention patents. At present, it has obtained 64 registered health foods approved by the State Food and drug administration. The number and quality of new product research are ahead of the domestic counterparts, creating a refined and perfect industry technical barrier.

     The steady development over the past 25 years is inseparable from the hard work and dedication of all employees. In the process of striving to build a warm and responsible enterprise, Weihai Ziguang pays attention to the "customized" care for different employee groups, and carries out various forms of warm care activities such as sending blessings, caring and condolence. With Ziguang's "family culture" as the core concept, it helps employees share their concerns and solve problems, and enhances their sense of happiness and belonging; Relying on themed practical activities such as characteristic Youth League Construction and staff training, pay attention to staff quality development, always focus on the big picture, start from the small, and convey warmth with love; Guided by the core values of the enterprise, we have created the Ziguang public welfare month and participated in social charity activities such as poverty alleviation, disaster relief and disability assistance. Over the past 25 years, Weihai Ziguang group has invested nearly 5million yuan in charity funds and materials for public welfare undertakings. We have taken practical actions to explain our responsibilities and responsibilities, and to maximize the warmth to thousands of families.

      Weihai Ziguang has established a unique marketing strategy with marketing as the leader and various sales modes coexisting. Based on the local market, it has continuously radiated outward and developed large-scale pharmaceutical chain terminals. The original single sales channel has developed into a diversified sales channel, mainly including terminal supermarket system, pharmaceutical chain, retail terminal, self operated specialty stores Group, etc., to truly realize the market share of products and the wide distribution of sales channels at home and abroad; At the same time, it caters to the Internet+and thinking mode, creates a featured large health mall with online and offline interaction, goes deep into grass-roots communities, focuses on healthy people, and lets the concept of great health enter all aspects of people's lives. In the face of fierce market competition, Weihai Ziguang has been adhering to the people-oriented marketing concept for 25 years, providing health services with high-quality products, which has also improved the reputation, reputation and popularity of the enterprise brand.

In 2019, Weihai Ziguang anchored the "smart manufacturing" new track and fully invested in the planning of new industries and new patterns. In accordance with the overall requirements of "made in China 2025" and the standard of "industry 4.0", around the goal of building a new benchmark of Intelligent Manufacturing in the health industry, 570million yuan will be invested to build an intelligent technology industrial park with a building area of 110000 square meters, and it is planned to build a domestic leading intelligent manufacturing factory. In August 2022, the first phase of the project was completed, including 14 automatic production lines for solid preparations and soft capsules, which were put into operation. The completion and relocation of the Intelligent Technology Industrial Park ushered in a new milestone for the development of enterprises. This is an important strategy for Weihai Ziguang to further expand its business territory and expand its market on the basis of its industrial accumulation. It is also an important symbol for enterprise leaders to lead Ziguang people to forge ahead and move towards success.

After meeting the light and walking in the light, the purple light of Weihai marched across the Xiongguan pass, and rose up. He cultivated with the years and shared the fate with the times. He has been growing rapidly for 25 years and never forgot his original intention; Twenty five years of hard work and deep ploughing, with sonorous steps; Twenty five years of integrity and innovation, sailing and racing.

All the past is a preface. On December 1st, 2022, Weihai Ziguang celebrated its 25th birthday. Standing at a new starting point, Weihai Ziguang, a huge ship that has experienced 25 years of trials and tribulations, will set sail again and embark on a high-quality development journey. The new track has been unfolded. Let's accompany each other with Weihai Ziguang, from green hair to white hair, from weak crown to old age, from one glory to the next!