On December 28th, the winners of the 2024 Weihai Tourism Commodity Competition were officially announced, and the Weihai Purple Fig Fruit Wine&Fig Brandy Gift Box won the "Tourism Beverage" award. This honor is not only a recognition of the quality of Weihai Ziguang fig fruit wine and fig brandy, but also an affirmation of Weihai Ziguang's active participation in the high-quality development of regional tourism. Previously, at the 2023 World Fig Conference, Weihai Purple Fig Enzyme Drink and Fig Fruit Wine won four major awards including gold and silver, with exquisite craftsmanship and long-lasting quality.

Fig, as an iconic agricultural product of Weihai, not only attracts countless diners with its unique flavor, but also serves as a treasure trove of nutrition. It is rich in organic acids, ficin, B vitamins, amino acids, cellulose, as well as various elements such as calcium, iron, fat, and carbohydrates. The picturesque town of Gushan showcases its unique charm, with lush mountains and murmuring blue waters, providing unique natural conditions for the growth of figs and nurturing their rich fragrance.

Weihai Ziguang, as a professional service provider of nutrition and health food with nearly 30 years of deep cultivation in the industry, has been committed to the deep processing of fig industry since 2010. Relying on technological strength and brand advantages, it has gradually established a complete industrial chain integrating fig planting, picking, processing, sales, and industrial tourism. The continuous extension and construction of the industrial chain have cultivated this originally inconspicuous "little fruit" into a "big industry" with broad market prospects.

From "fig" to "fig wine", it takes a thousand steps, but it contains the ultimate pursuit of nutritional preservation, taste harmony, and consumer acceptance. Weihai Ziguang deeply understands the importance of fresh fruit quality to fruit wine quality, and even in the "fig town", it still adheres to the principle of "selecting the best from the best". We mainly cultivate and purchase fig varieties with "green skin" as the main ingredient. These fig varieties are soft, glutinous, and sweet, with a honey aroma and a fruity sweetness, adding a sweeter fruity aroma to fig wine.

On the production line of fig wine, every fig undergoes strict pesticide residue testing and is carefully screened according to standards such as size, flavor, and sweetness. Only figs that have passed all the standards can go through fine processes such as cleaning, sterilization, peeling, and juicing, and ultimately undergo a magnificent transformation from fresh fruit to fruit wine in high-end brewing equipment. Weihai Ziguang is committed to creating high-quality fig wine with such focus and craftsmanship, allowing every consumer to taste the unique charm and rich taste of figs.

As a national industrial tourism demonstration site and a demonstration site for industrial tourism in Shandong Province, Weihai Ziguang has won honors such as the Six True Store certification for its products and service quality of "genuine goods, genuine prices, genuine quality, genuine emotions, genuine intentions, and genuine services". For a long time, Weihai Ziguang has been committed to a new development path of integrating primary, secondary, and tertiary industries, with industrial production as the core, fig industry as the characteristic, and tourism as the opportunity, successfully creating a fig industry park and tourist attraction. Tourists can learn about the growth process of figs here, taste various delicious products made from figs, and enjoy a unique tourism experience. Weihai Purple Fig Beverage has become a characteristic tourism business card of Weihai and has received widespread attention and recognition from all sectors of society.

Industrial innovation, integration of industry and tourism, and the creation of Weihai's business card through figs as a medium, Weihai Ziguang is also constantly strengthening product innovation. On the basis of the original fig wine market, we have launched products such as tea, enzyme drinks, NFC juice, pomegranate wine, etc. to meet the needs of more young people.

In the future, Weihai Ziguang will continue to adhere to the integration and mutual promotion of industrial production and regional culture, draw strength from culture, empower development, continuously create brands and products with more regional cultural connotations, and continue to contribute to the better construction of Weihai city!