1997
The company was established in 1997, with the initial name "Kangxing". The company's product, Ziwei Soybean Lecithin Capsules, was officially launched.
Weihai Ziguang was founded in 1997 and is located in Weihai, Shandong, which is the most beautiful coastal city for human habitation; The registered capital of the company is 200 million yuan, covering an area of over 1600 acres, and currently employs more than 1200 people; We have five major industrial bases, including a comprehensive health product intelligent industry base, a full cycle health and wellness industry base, a fine chemical industry base, a fig industry research and development base, and a health and leisure food deep processing base, as well as two major basic centers in Shandong Province, including a key research and development center and a testing center. We have 42 automated production lines for full dosage forms such as tablets, soft and hard capsules, powders, water, soft candy, and explosive beads, with a professional workshop area of over 30000 square meters and an annual production capacity of over 6 billion yuan;
The company has been deeply involved in the health food industry for 27 years since its establishment, while relying on its strong research and development capabilities to vigorously develop multiple health categories such as functional foods, special medical meals, and medicinal food homology. It has successively passed GMP ISO, HACCP, CNAS, FDA, and more than 17 domestic and foreign certifications have been obtained, with over 1100 nutrition and health food registration numbers. Our business scope covers the world, with over 10000 partners and over 200000 radiation terminals. We have become a comprehensive, safe, reliable, and trustworthy professional service provider for nutrition and health food in China.
Ziguang Youjian is committed to providing special dietary foods and precise health solutions for specific populations. Relying on the company's strong research and development capabilities, we continuously integrate industry professional resources, and firmly adhere to the path of independent innovation. We continue to make efforts in the development of pharmaceutical and food homologous series products, the upgrading and iteration of dietary nutrition package series products, and in-depth research on sports nutrition series products. We strive to break through 1 billion yuan in sales within five years and become a well-known leading enterprise in the special dietary food industry.
Dear ladies and gentlemen, and friends from all walks of society:
Weihai Ziguang Group has followed the development of the times, rooted in the vast fertile soil of the market economy, and successfully achieved 27 years of rapid growth and brilliant development. Thanks to the correct leadership of the Party, the rapid development of the industry, and the care and support of friends from all walks of life, we have achieved a modern high-tech enterprise with strength, responsibility, responsibility, and competitiveness.
As a participant in the big health industry, Weihai Ziguang Group adheres to the path of innovative development, practices the mission of "focusing on the health industry and specializing in Chinese health products", serves the public health industry, creates a diversified health industry chain, provides consumers with high-quality and reliable diversified health products, and effectively realizes the use of our products and responsibilities to meet consumer health needs and solve human health problems.
To become the top brand of Chinese health products, achieving sales revenue of over 10 billion yuan
Realistic, pragmatic, down-to-earth, and practical
Specializing in producing Chinese health products and focusing on the health industry
Satisfy consumer needs and solve consumer confusion with our products and responsibilities
Adhere to the agreement and exchange results
For society (assuming social responsibility and being an ethical enterprise)
To meet customer needs and achieve win-win outcomes
For employees (respect employees, achieve employees)
1、Compliance:Ensure that the product meets 100% quality standards;
2、Effect:Ensure customer satisfaction with the medication effect;
3、Price:Accurate price positioning, achieving good quality and affordable prices;
4、Positioning:Segmenting the audience and precise positioning;
5、Differentiation:Seeking breakthroughs and addressing consumer pain points;
6、Dosage form:Ensure the convenience of product use;
7、Appearance:Ensure that consumers have a sustained desire to purchase;
8、Experience:Continuous improvement and iterative upgrading of products.
1. All staff should have a sense of crisis;
2. All staff should have cost awareness;
3. All staff should have a heart of awe;
3. All staff should have a heart of awe;
5. Professional requirements for all staff: work in one field, love one field, and specialize in one field;
6. Work atmosphere: Humble and courteous, honest and friendly, civilized and harmonious.
1. Zero defects;
2. Zero tolerance.
All staff are customer-centric, achieving 100% customer satisfaction with product quality, efficacy, and after-sales service.
Weihai Ziguang was founded in 1997 and is located in Weihai, Shandong, which is the most beautiful coastal city for human habitation; The registered capital of the company is 200 million yuan, covering an area of over 1600 acres, and currently employs more than 1200 people; We have five major industrial bases, including a comprehensive health product intelligent industry base, a full cycle health and wellness industry base, a fine chemical industry base, a fig industry research and development base, and a health and leisure food deep processing base, as well as two major basic centers in Shandong Province, including a key research and development center and a testing center. We have 42 automated production lines for full dosage forms such as tablets, soft and hard capsules, powders, water, soft candy, and explosive beads, with a professional workshop area of over 30000 square meters and an annual production capacity of over 6 billion yuan;
The company has been deeply involved in the health food industry for 27 years since its establishment, while relying on its strong research and development capabilities to vigorously develop multiple health categories such as functional foods, special medical meals, and medicinal food homology. It has successively passed GMP ISO, HACCP, CNAS, FDA, and more than 17 domestic and foreign certifications have been obtained, with over 1100 nutrition and health food registration numbers. Our business scope covers the world, with over 10000 partners and over 200000 radiation terminals. We have become a comprehensive, safe, reliable, and trustworthy professional service provider for nutrition and health food in China.